Empowering Health, Transforming Lives with Technology

This Privacy Statement sets forth the information gathering, use, and dissemination practices of The Wellness Effect™ in connection with the World Wide Web site located at www.TheWellnessEffect.org (the “Site”). This Privacy Statement addresses The Wellness Effect’s practices regarding information collected only directly through or from the Site – it does not address or govern any information gathering, use, or dissemination practices related to information collected other than directly through or from the Site, including, without limitation, from or via medical records, telephone, facsimile, postal mail, personal delivery, or other or additional offline means or media. The Wellness Effect can be contacted by phone at (423) 943-7312, or by e-mail at contact@thewllnesseffect.org.

1. Collection of Personal Information from Site Visitors

The Wellness Effect™ may collect or track (1) the home server domain names, e-mail addresses, type of client computer, files downloaded, search engine used, operating system, and type of Web browser of visitors to the Site, (2) the e-mail addresses of visitors that communicate with The Wellness Effect via e-mail, (3) information knowingly provided by the visitor in online forms, requests to receive alerts, registration forms, surveys, e-mail, and other online avenues (including, without limitation, demographic and personal profile data), and (4) aggregate and user-specific information regarding which pages Site visitors access.

The Wellness Effect™ may place Internet “cookies” on visitors’ hard drives. Internet cookies save data about individual visitors, such as the visitor’s name, password, user-name, screen preferences, and the pages of a site viewed by the visitor. When the visitor revisits the Site, The Wellness Effect may recognize the visitor by the Internet cookie and customize the visitor’s experience accordingly. Visitors may decline Internet cookies, if any, by using the appropriate feature of their Web client software, if available.

The Wellness Effect™ also may use Web bugs to gather, store, and track certain information related to your visit to and activity on the Site. A Web “bug” is a file object, which can be a graphic image such as a transparent one pixel-by-one pixel graphics file, which is placed on a Web page or in an e-mail message to monitor user activity. A Web bug can gather, for example, the IP address of your computer, the time the Web page was viewed, and the type of browser used.

When a visitor performs a search within the Site, The Wellness Effect™ may, among other things, record information identifying the visitor or linking the visitor to the search performed. The Wellness Effect may also record limited information for every search request and use that information to solve technical problems with the services available directly or indirectly in connection with the Site and to calculate overall usage statistics.

2. Use of Personal Data Collected

Personal data collected by The Wellness Effect™ may be used by The Wellness Effect™ for many reasons, for example, for editorial and feedback purposes, for marketing and promotional purposes, for a statistical analysis of users’ behavior, for product development, for content improvement, for fulfillment of a requested transaction or record keeping, or to customize the content and layout of the Site. Aggregate data on visitors’ home servers may be used for internal purposes, and individually identifying information, such as names, postal and e-mail addresses, phone numbers, and other personal information that visitors voluntarily provide to The Wellness Effect may be added to The Wellness Effect™’ databases and used for future calls and mailings regarding Site updates, new products and services, and upcoming events, among other things.

The Wellness Effect™ also may use Site visitor data to contact the Site visitors regarding account status and changes to the Terms & Conditions, Privacy Statement, and any other policies or agreements relevant to Site visitors.

3. Disclosure of Personal Data to Third Parties

Aggregate data on visitors’ home servers and individually identifying information, such as names, postal and e-mail addresses, phone numbers may be provided to third parties such as marketing firms.

Identifiable and non-identifiable visitor information and data which visitors provide to The Wellness Effect may be provided to third parties who provide products, information, or services which The Wellness Effect™ believes that visitors may be interested in directly or indirectly purchasing or obtaining. Identifiable or non-identifiable data also may be disclosed or distributed to another party with which The Wellness Effect™ enters or reasonably may enter into a corporate transaction, such as, for example, a merger, consolidation, acquisition, or asset purchase, or to a third party pursuant to a subpoena, court order, or other form of legal process, in response to a request by or on behalf of any local, state, federal, or other government agency, department, or body, whether or not pursuant to a subpoena, court order, or other form of legal process, or if determined by The Wellness Effect in its sole judgment that such disclosure or distribution is appropriate to protect the life, health, or property of The Wellness Effect™ or any other person or entity.

While The Wellness Effect™ may undertake efforts to see that any third party to which The Wellness Effect™ shares, rents, sells, or otherwise discloses personal data is under a contractual obligation to use the personal data solely for the purposes for which the data was disclosed, such third parties are independent third parties over which The Wellness Effect exercises no control, and The Wellness Effect™ is not responsible for, and will not be liable for, their conduct, actions, omissions, or information handling or dissemination practices.

This Site may contain links to other World Wide Web sites or advertisements for or placed by third parties. The Wellness Effect™ is not responsible for the privacy practices of such Web sites, advertisers, or third parties, or for the content of such sites or advertisements. It is possible that these links or advertisements, themselves, may be used by third parties or others to collect personal or other information about Site visitors. It is solely the visitors’ obligation to review and understand the privacy practices and policies of these other Web sites and of these advertisers and third parties.

4. Security Measures

The Wellness Effect™ has implemented numerous security features to prevent the unauthorized release of or access to personal information. For example, The Wellness Effect™. Please be advised, however, that the confidentiality of any communication or material transmitted to or from The Wellness Effect via this Site or e-mail cannot be and is not guaranteed. Accordingly, The Wellness Effect is not responsible for the security of information transmitted via the Internet. Instead of communicating with The Wellness Effect via e-mail or the Internet, visitors can contact The Wellness Effect at the numbers or addresses proved by The Wellness Effect near the beginning of this Privacy Statement.

5. Opt-Out Right

Except as necessary for The Wellness Effect™ to provide the services, information, or products requested by a visitor, the visitor may opt out of having his or her personally identifiable information, which has been voluntarily provided to The Wellness Effect™ through contact forms, requests for an account, or requests to receive e-mail alerts or information, prospectively retained by The Wellness Effect™, used by The Wellness Effect for secondary purposes, or disclosed by The Wellness Effect™ to third parties by contacting The Wellness Effect via postal mail, e-mail, or telephone at the addresses set out above. (This does not apply to collection of the type of Web browser of the visitor to the Site or to information provided or collected that does not meet the description in this Section 5.)

6. Access to and Ability to Correct Personal Data

Upon a visitor’s request via postal mail, e-mail, or telephone, The Wellness Effect™ will provide to the visitor a summary of any personally identifiable information retained by The Wellness Effect™ regarding the visitor, which information has been voluntarily provided by a visitor to The Wellness Effect through contact forms, requests for an account, or requests to receive e-mail alerts or information. A visitor may modify, correct, change or update their personally identifiable information by contacting The Wellness Effect via postal mail, e-mail, or telephone at the addresses or numbers above.

7. Right to Change Privacy Statement

The Wellness Effect™ may change this Privacy Statement at any time. Notice of any new or revised Privacy Statement, as well as the location of the new or revised statement, will be posted on the Site for at least 60 days after the change. It is the obligation of users returning to the Site to learn of changes to the Privacy Statement since their last visit. Any change to this Privacy Statement shall be effective as to any visitor who has visited the Site before the change was made.